From use case to data space, a bottom-up data space design framework leveraging Data Products (Data in Brief article) 

Europe’s ambition to create a single market for data is often discussed at a high level, but its real impact depends on whether organizations can share data in practice. Despite strong policy support, many initiatives still struggle with fragmented systems, unclear governance, and a lack of trust between stakeholders. Data spaces are intended to solve these issues but designing them remains a complex task. 

The approach presented here builds on findings from deployEMDS partner imec published in the scientific journal Data in Brief, in the article “From use case to data space, a bottom-up data space design framework leveraging data products” by Casper Van Gheluwe, Gabriele Bozzi, Eridona Selita, Nele Daels, Tanguy Coenen, and Laure De Cock. While grounded in research, these insights are directly applicable to real-world deployment, particularly in the context of the deployEMDS project use cases. 

A data space isn’t just a piece of technology. It’s a setup where organisations share and reuse data under agreed rules, with trust around security and control. The problem is that while the idea is clear in theory, many organisations lack know-how on how to turn it into something that works. 

The deployEMDS approach tackles this differently. Instead of starting with systems and architecture, it starts with real use cases. That matters because data sharing only has value when it supports a concrete goal, like better traffic flow or improved public services. 

At the core is the idea of a data product. This goes beyond just data, as it includes how it’s used, who can access it, and under what conditions. Focusing on data products keeps things practical and value-driven, making it easier for both technical and non-technical stakeholders to contribute. 

Bridging use cases and technical design 

To make this approach practical, deployEMDS introduces a structured design framework that connects use cases to technical implementation. It works in two steps. First, requirements are systematically captured from each use case through a guided process. Stakeholders describe what data is needed, who is involved, what constraints apply, and how the data should be used. This ensures that both technical and non-technical perspectives are taken into account. In a second step, these requirements are translated into a set of technical capabilities that the data space must provide. These capabilities can include identity management, access control, data catalogues, interoperability mechanisms, and policy enforcement tools. 

What makes this approach particularly useful is that it creates a clear link between non-technical requirements and technical design decisions. Instead of relying on predefined architectures, the resulting system reflects the specific needs of the use cases it is meant to support. This also means that different use cases can lead to different configurations, even within the same domain. For example, one implementation may prioritise strict access control and interoperability standards, while another may focus on open data and transparency. 

At the same time, the framework highlights an important limitation of relying solely on a bottom-up approach. If design is driven only by immediate use case needs, certain foundational capabilities may be overlooked. These include elements that are essential for a minimum viable data space, such as consistent governance mechanisms or baseline security features. To address this, the framework recommends combining bottom-up insights with top-down guidance. This ensures that the system is both practical and aligned with broader standards and long-term objectives. 

Wider impact 

For policymakers, this has several implications. It demonstrates that effective data sharing cannot be achieved through regulation or infrastructure alone. It requires tools and methods that help organisations translate policy goals into concrete implementations. By making this translation more systematic, the framework reduces uncertainty and lowers the barrier for participation. It also supports better decision-making by clarifying which capabilities are actually needed and why. 

For citizens, the benefits are less visible but equally important. When data can be shared securely and efficiently, it enables better services, more responsive governance, and more informed decision-making. Whether it is optimising urban mobility, improving environmental monitoring, or supporting innovation, the ability to combine and reuse data plays a critical role. 

The work carried out in deployEMDS shows that designing data spaces is not only a technical exercise but also an organizational and strategic one. It requires balancing flexibility with standardization, and immediate needs with long-term interoperability. By starting from use cases and systematically translating them into capabilities, the framework offers a practical way to navigate this complexity. 

As data spaces continue to evolve across Europe, such approaches will be essential to ensure that the vision of a data-driven society can be implemented in a way that is both effective and trustworthy. 

You can read the full paper here.

Data Spaces Symposium: Accelerating adoption. Increasing impact.

How do data spaces evolve from ambitious concepts into real, tangible value for cities and regions? This question was at the heart of the Data Spaces Symposium in Madrid, organised by the Data Spaces Support Centre, where deployEMDS played an active role in shaping the conversation.

Turning strategy into implementation

As Europe accelerates its digital transformation, mobility data spaces are emerging as a critical tool to enable smarter, more connected transport systems. At the symposium, experts highlighted that the transition from vision to implementation is already underway.

ERTICO – ITS Europe, represented by Eusebiu Catana, emphasised the essential building blocks of the common European Mobility Data Space (EMDS). Interoperability, governance, and compliance were identified as the core enablers that ensure data can be shared securely and efficiently across borders and systems.

In this context, deployEMDS and the new initiative boostEDIC Mobility & Logistics were showcased as leading European initiatives, demonstrating how the common EMDS is being actively developed and implemented in real-world environments.

Connecting local and national ecosystems

A key challenge for data spaces lies in their ability to scale while remaining relevant to local needs. Sylvia Ilieva from the GATE Institute addressed this issue by highlighting how data spaces can bridge national frameworks and local applications.

Her contribution focused on ensuring that municipalities and regions can leverage shared data infrastructures to solve concrete mobility challenges, from traffic optimisation to sustainable urban planning, while maintaining flexibility and autonomy.

Sofia as a living example

As part of its role within deployEMDS, the GATE Institute is taking practical steps to bring these ideas to life. Acting as an IDSA Hub initiative, it is laying the groundwork for the Sofia local mobility data space.

This initiative represents a significant milestone: a real-world deployment where data sharing moves beyond theory into daily operational use. By enabling collaboration between stakeholders at city and regional levels, Sofia is becoming a testbed for scalable, interoperable mobility solutions.

From concept to impact

The discussions in Madrid made one thing clear: the common European Mobility Data Space is no longer just a vision. Through initiatives like deployEMDS, it is rapidly becoming a reality.

Driven by concrete use cases, active stakeholder engagement, and measurable outcomes, mobility data spaces are beginning to deliver real impact, helping cities and regions make better decisions, optimise resources, and improve the daily lives of citizens.

The journey from concept to implementation is well underway, and Europe is setting a strong example of how data-driven collaboration can shape the future of mobility.

deployEMDS in Flanders, powering award winning mobility innovation 

The deployEMDS project continues to demonstrate its impact across Europe, with the Flanders use case in Belgium providing a particularly clear example of its progress. The region’s implementation site has not only advanced the way mobility data is shared and used but also enabled commercial innovation that is being publicly recognised. 

Gader, developed independently by the private company Movias, is an AI assistant that makes traffic measurement data accessible through a natural-language chat interface. It is built on the Flanders Traffic Measurements Data Space created under the deployEMDS use case. Gader stands as a full commercial product, capable of bringing together traffic measurements from all over Flanders and making them queryable through a Large Language Model. It serves as an excellent example of how data spaces can enable new types of value creation. 

This innovation has been recognised twice in Belgium. Gader recently won the Smart Mobility Award, and shortly thereafter, the Geospatial Award 2025 in the “Best Project” category. As Movias highlighted when announcing the win, this achievement was possible thanks to the solid data infrastructure and collaboration established through deployEMDS, Digitaal Vlaanderen, data partners, and clients across the region. 

The Flanders implementation site has also been active in sharing these achievements and insights with the broader mobility and data ecosystem. deployEMDS was represented at the first Belgian NAP User Day in Brussels, providing a platform to discuss the future of transport data access. Recently, the project was also featured at the ITS.be Congress 2025, where data and AI were at the center of discussions. Steven Logghe, representing the deployEMDS Flanders use case, moderated a session on the future of connected mobility, highlighting how data spaces and AI can contribute to safer and smarter transport systems. 

Beyond the Gader chat interface, as part of the deployEMDS use case, Flanders partners imec and Digitaal Vlaanderen are also exploring the potential of transfer learning with an AI model trained on data in the Flanders traffic measurement data space. In the future, the model could be transferred to another region, supporting analysis and prediction even where local data is limited. Using Model Context Protocol, external sources, such as weather data and holiday calendars could also be connected to the regional traffic measurement data space, further enriching the model’s insights. These efforts not only demonstrate what deployEMDS enables today but also suggest new cross-border use cases that could be explored. 

Looking ahead, work continues on refining these tools and strengthening technical foundations. What is already clear is that deployEMDS is enabling more than data exchange; it is opening the door to innovative services, better decision-making, and new value chains for mobility. The progress in Flanders shows how far this approach can go: from early experiments to award-winning products now shaping the future of transport intelligence. 

deployEMDS at POLIS Conference 2025: Advancing transversal use cases on urban mobility indicators and EV charging 

On November 28, 2025, deployEMDS hosted a workshop on two of the project’s transversal use cases following the POLIS Conference 2025 in Utrecht, the Netherlands. The session gathered city representatives, mobility authorities, data experts, and private operators—especially members of deployEMDS’ Network of Follower Cities and Regions and Innovation and Scaling Group. Workshop attendees discussed how a data space can support better mobility planning and more effective sharing of urban mobility data.     

The deployEMDS transversal use cases   

In addition to the project’s 16 use cases across nine implementation sites, deployEMDS is developing transversal use cases. These aim to address common mobility challenges through data-driven scenarios that are replicable across diverse geographic contexts and involve a range of stakeholders, such as public authorities, private-sector organisations, technology providers, and end-users. ​ 

Three such use cases are currently exploring how a data space can tackle key mobility challenges:  

  • Processing Urban Mobility Indicators (UMIs)  
  • Addressing fragmentation in electric vehicle (EV) charging data  
  • Enabling integrated ticketing  

The workshop focused on the UMIs and EV charging use cases.  

UMI transversal use case  

The UMIs are a set of metrics established by the European Commission to support urban nodes in monitoring the implementation of Sustainable Urban Mobility Plans (SUMPs) and tracking progress toward the priorities outlined in the Trans-European Transport Network Regulation (further details available here). These indicators are designed to evaluate the sustainability, safety, and accessibility of transport systems within urban nodes.  

During the discussion, participants were invited to assess their current capacity to process UMIs and explore how a data space could facilitate the collection and analysis of the required data. The conversation yielded valuable insights into data collection and aggregation, highlighting the distinctions between city-level and national-level approaches.  

Overall, participants agreed that a data space approach could enhance the processing of these indicators. For instance, a detailed data catalogue could clarify data availability and granularity, while comprehensive metadata could help establish common definitions for the data required to calculate the indicators.  

EV charging transversal use case  

The EV ecosystem often faces the challenge of fragmented and siloed data across its diverse, often private sector stakeholders, such as EV charging operators, mobility service providers, energy grid managers, and local authorities. 

A dedicated segment of the workshop focused on deployEMDS’ EV charging transversal use case. The discussion examined the added value of mobility data spaces and the potential of European-wide mobility data exchange, which could complement traditional National Access Points (NAPs).  

Insights from Île-de-Franceon EV charging data 

Contributors to the deployEMDS Île-de-France use case observe growing interest from public transport authorities in accessing EV charging data. While charger locations are widely available, some data (such as real-time availability) remains limited. The vision is to integrate EV charging with public transport to support regional mobility goals, such as placing chargers at train stations to reduce car traffic. This is especially relevant in car-dependent regions like Paris, where companies also want to support employees and fleet electrification. Data related to EV charging, such as real-time availability information, is mainly held by private actors and costly to maintain. This creates a strong case for mobility data spaces, which can combine open and private data. 

EU-wide sharing of EV charging data 

In Utrecht, participants explored how EU-wide sharing of EV charging data could create value and what conditions would be required. For private actors, benefits could include better customer acquisition through increased visibility and service integration, and improved forecasting for future charging infrastructure. At EU level, a common European mobility data space could enable seamless cross-border access to EV charging information, strengthen the European EV ecosystem, boost competitiveness through cooperation between Member States, as well as increase user confidence and EV uptake. 

Participants brainstormed that key conditions for EU-wide data exchange would need to include, among other elements, agreed standards for sharing core data types—such as near-real-time availability—and trusted mechanisms that enable the secure exchange of sensitive data. 

What’s next

The workshop demonstrated strong interest from stakeholders in shaping both the UMI and EV charging transversal use cases. The feedback collected in Utrecht will guide deployEMDS in refining the scope of the use cases and practical steps to advance the next phase of development.

Highlights from EBDVF 2025: Advancing Cross-Data Space Interoperability and Value Creation

The European Big Data Value Forum (EBDVF), organised by the Big Data Value Association in Copenhagen, gathered experts, projects, and organisations working at the forefront of Europe’s data-driven transformation. This year’s discussions once again underscored the importance of interoperability across data spaces as a prerequisite for building a resilient, innovative European Data Economy.

Cross-data space interoperability: Insights from the panel

deployEMDS’ coordinator, Christopher Newman, joined one of the key sessions focused on a central challenge for the data space community: ensuring seamless data exchange across domains, sectors, and geographies. “The workshop “Cross-data space interoperability – the essential key to unlocking the potential of the European Data Economy” presented findings from a report coordinated by the Data Spaces Support Centre with inputs from several data space initiatives.

The session highlighted that:

  • Innovation and economic growth rely on the seamless flow of data across different data spaces.
  • Interoperability remains a complex challenge, requiring technical, organisational, and governance alignment.
  • Cross-data space interoperability (enabling participants to securely access or exchange data across multiple data spaces) is essential yet still difficult to achieve in practice.
  • The community is actively working on frameworks, methodologies, and shared approaches to address these gaps.

A panel discussion involving contributors to the study provided deeper perspectives on the report’s findings and explored potential pathways toward a more connected European Data Economy.

Within this broader conversation, the mobility sector emerged as a concrete example illustrating why interoperability matters so much. Modern mobility systems rely on data from a wide and varied ecosystem, including tourism, energy, logistics, and smart communities, as well as from national and regional mobility data spaces such as Eona-X and the German Mobility Data Space.

Value creation in data ecosystems

Jim Ahtes from i2CAT led another key contribution during the session “Value Creation in Data Ecosystems”. The discussion focused on how data spaces unlock real value when they enable an ecosystem of service providers to build replicable, scalable value-added services on top of shared, interoperable data.

The session showcased:

  • Concrete products and services already emerging from data-space initiatives.
  • Use cases demonstrating measurable, transferable impact across contexts.
  • Practical lessons on how to design data spaces so that service providers can build reusable solutions.

These examples made clear that the potential of data spaces goes far beyond data exchange alone: their real strength lies in creating a trusted, interoperable foundation on which service providers can innovate, commercialise and scale solutions across cities, sectors and regions. Interoperability becomes an enabler for a thriving marketplace of value-adding services – not a goal in itself.

Reflections from EBDVF 2025

EBDVF 2025 provided a strong platform for exchange, enabling meaningful dialogue on the challenges and opportunities ahead for European data spaces. Discussions across the event reaffirmed that:

  • Interoperability remains central to Europe’s data infrastructure ambitions
  • Cross-sector collaboration is essential to achieve operational data sharing
  • Value creation depends on practical, domain-relevant use cases supported by trusted data flows

For projects like deployEMDS, these insights reinforce the importance of ongoing cooperation with adjacent sectors and data space initiatives to build an interoperable and trusted European mobility data ecosystem.

Europe takes a big step toward a connected mobility data space 

Mobility data is everywhere, from public transport schedules to traffic conditions, vehicle-sharing platforms, logistics systems, and beyond. But today, much of this data is fragmented, hard to find, and even harder to combine across different systems and sectors. Imagine a Europe where instead mobility data flows securely and seamlessly between stakeholders and across regions, helping us plan better transport, reduce emissions, and build smarter services for all. That’s the vision behind the common European mobility data space (EMDS), a European Commission initiative supported by the deployEMDS project. The EMDS aims to create a shared digital infrastructure that makes data discoverable, accessible, and reusable, all while ensuring trust, control, and sovereignty for those who provide it. 

To make this happen, the deployEMDS technical partners have been designing a comprehensive architecture and selecting the technologies that can support mobility data sharing across Europe’s diverse digital ecosystems. The partners recently achieved a major milestone, namely defining the technical foundation for the deployEMDS project, with potential for reuse and replicability in other data space initiatives across Europe. This architectural work is conceptually grounded in the Data Space Blueprint developed by the Data Spaces Support Centre (DSSC).  

You can access the full technical specifications report here, which details the selected technical architecture. The report is accompanied by a testing facility website, containing detailed information on the software stack testing conducted by the project (see below). 

The proposed deployEMDS architecture is designed to achieve key goals for the project’s nine implementation sites and diverse stakeholders: 

  • Provide entry points into the deployEMDS data space, allowing local sites and their stakeholders to promote offers, negotiate digital contracts, and exchange data securely within the defined use cases. 
  • Ensure harmonised discoverability capabilities so that local and regional data offers can be easily found on a European level. 
  • Support a harmonised interlinking of existing data space identity schemas (standard ways to identify participants of a data space) on a European level, which helps foster interoperability across different data spaces. 

In this context, the architecture considers and complements the wider European efforts toward an Interlinking Layer, which acts as a conceptual bridge to connect different data systems and facilitate the finding and accessing of mobility and transport data across different sources. 

To select the architectural foundation, deployEMDS technical partners performed a rigorous evaluation of various existing data space technology stacks. This work was crucial in identifying the most suitable tools to meet the specific requirements of the project’s implementation sites. 

The thorough testing process focused on stacks built around major European data space initiatives, specifically including: 

  • SIMPL (Note: At the time of testing, Simpl components were not yet available. Its analysis was therefore limited to a theoretical perspective.) 

To ensure the architecture fits real use cases, the team worked closely with the project’s local implementation sites across Europe. These partners shared their plans, data sources, infrastructure, and challenges, allowing the project to identify common needs and future-proof solutions. These insights not only helped validate the technical direction of deployEMDS, but also help guide the next steps in building and testing the system. 

The EDC technology stack was ultimately identified as most mature and best aligned with deployEMDS’ requirements. The proposed architecture for the project will leverage core EDC components, complemented with additional elements currently being developed by project partners. For example, a federated metadata catalogue connecting deployEMDS implementation sites and facilitating the discovery of mobility data. 

The resulting architecture and the detailed learnings from this evaluation are a valuable resource for other organisations and projects operating in the mobility data space. This technical work greatly enhances the potential for reuse and replicability across Europe. 

What comes next? 

With the architectural blueprint in place, the technical team is now focused on integrating the core components of the deployEMDS technical stack. This is first trialed within a functional testbed environment, before moving to real-world implementation. A Connector-as-a-Service (CaaS) offering will support deployment at the nine deployEMDS implementation sites across Europe, enabling mobility actors to publish their data products in the federated catalogue, manage permissions and exchange data securely in practice. This process is intentionally iterative: as additional use cases are tested and new requirements emerge, the system will evolve to remain scalable, interoperable, and compliant with both EU-level and local regulations. Along the way, technical partners are developing new features, improving usability, and ensuring that the architecture can meet operational needs in diverse local contexts. 

Looking ahead 

The common European mobility data space is more than just a technical project;, it’s a vision for a smarter, more connected, and more sustainable Europe. By combining cutting-edge technology with real-world deployment, deployEMDS is supporting the foundation of a future where mobility data is a shared, trusted asset, driving innovation, supporting public services, and empowering local ecosystems. Moving forward, the project’s focus shifts from design to execution. The next phase — integrating components, supporting their uptake via Connector-as-a-Service, and scaling deployments across implementation sites — will turn technical ambition into operational reality. 

Register now for the deployEMDS Workshop on Transversal Use Case Urban Mobility Indicators at the POLIS Conference

Friday 28 November 2025 – 09:30-14:00 – Utrecht, The Netherlands

The workshop will gather deployEMDS stakeholders to explore how a data space approach can support more effective and coordinated data reporting for urban mobility, based on data already collected by mobility operators and public authorities. This is part of a broader work to co-develop use cases that are practical, scalable, and relevant across different stakeholder groups.

Objectives:

  • Present the deployEMDS Transversal Use Case (TUC) work plan and initial ideas for the Urban Mobility Indicators (UMI) use case
  • Discuss the practicalities and challenges of data reporting, including stakeholder roles
  • Explore how data spaces can facilitate collaborative data sharing
  • Gather feedback to shape the next phase of use case development

For any questions, please contact: Sibylle Meffre, SMeffre@polisnetwork.eu & Laura Babío, LBabio@polisnetwork.eu

Register here

A strong start to Year 3: partners unite in Lisbon to shape the future of mobility data spaces

The deployEMDS General Assembly in Lisbon marked an inspiring milestone for the project as partners, cities, technical experts, and representatives from the European Commission came together to align on a shared ambition for the final year of the initiative.

Over two dynamic days, collaboration took centre stage, translating shared vision into tangible progress toward a sustainable, federated mobility data space across Europe.

Setting the Direction

Day 1 opened with focused internal sessions refining the development roadmap with technical partners and exploring new ways to communicate the value and impact of deployEMDS.

An engaging opening session and panel with the European Commission set the tone for the discussions ahead. Together, participants explored how deployEMDS bridges the European vision for mobility data with the realities of local implementation, and how the project’s impact can be sustained well beyond its lifetime.

The afternoon brought an energetic peer exchange fair, where partners shared lessons learned from implementation sites, followed by a strategic Advisory Board meeting offering guidance on governance and priorities for the year ahead.

The day concluded with an inspiring visit to Lisbon’s TML – Transportes Metropolitanos de Lisboa control room, where one of the project’s use cases is helping to improve bus service reliability through real-time data integration.

Turning collaboration into progress

Day 2 focused on deepening collaboration across technical, governance, and practical dimensions. In transversal use case sessions, partners validated concepts, aligned ambitions, and explored next steps for the project’s second phase. Parallel sessions advanced governance framework design and hosted a technical workshop on the Interlinking Layer, featuring an open exchange with the European Commission on integration and future onboarding.

In the afternoon, live demos showcased progress on the deployEMDS infrastructure (including data connectors, the Tampere use case, and the federated catalogue), helping identify clear next steps and shared priorities for the coming months.

The closing session offered space to reflect on achievements, gather partner feedback, and reaffirm the collective vision for a European mobility data space that connects cities, regions, and services seamlessly.

The General Assembly concluded with more on-site visits across Lisbon – from EMEL’s pedestrian infrastructure projects designed to support accessibility, to TML’s advanced control room improving public transport operations through real-time data.

Each visit reinforced the core deployEMDS mission: connecting people, technology, and governance to create interoperable, data-driven mobility solutions that serve citizens and cities alike.

Looking Ahead

As deployEMDS enters its final year, the meeting in Lisbon sets a strong foundation for the work ahead. Partners and stakeholders remain united in their commitment to scaling impact, ensuring interoperability, and shaping the future of Europe’s mobility data ecosystem.

A sincere thank you to all partners and European Commission representatives for two days of insight, collaboration, and shared ambition. The path forward is clear, and deployEMDS is moving ahead together.

Unlocking synergies between tourism and mobility data spaces

On September 4th, the deployEMDS and DEPLOYTOUR teams hosted an engaging webinar exploring the synergies between tourism and mobility data spaces. The session brought together experts, policymakers, and practitioners to discuss how data sharing can enhance both sectors and contribute to smarter, more sustainable travel across Europe. 

Opening the session, Kristóf Almásy, Policy Officer at the Directorate‑General for Communications Networks, Content and Technology (DG CNECT) emphasised the European Commission’s strategic priority of unlocking data’s potential in key sectors. “The cross-sectoral interoperability has always been at the core of this strategy,” he stated, noting that while the initial focus was on creating the infrastructure and governance, the next phase is “really about creating value and scaling up these ecosystems.” 

He stressed that success would be measured by the ability to achieve real impact, notably by supporting the adoption of artificial intelligence and improving public policies and new business opportunities in both tourism and mobility. 

Dolores Ordóñez, Director of AnySolution and coordinator of DEPLOYTOUR, introduced the European Tourism Data Space project. She highlighted the natural “transversal” connection between tourism and mobility, especially given that tourism is now under the same Directorate-General (DG MOVE) as transport. A key challenge is the complexity of the tourism ecosystem, which involves various actors from national ministries to multinational companies, all interacting with multiple data spaces (like the common European mobility data space and the common European data space for cultural heritage).  

Christopher Newman, coordinator of deployEMDS, and Morgan Siegel then presented deployEMDS. One key goal is to develop a federated metadata catalog, making mobility data discoverable and enabling cities and service providers to leverage it for sustainable transport solutions. 

The webinar then moved to showcase practical examples of how the synergy between the two data spaces is becoming real. 

Clémence Castell, Strategic partnerships manager at Instant System presented a deployEMDS use case focused on reducing commuting challenges for large employers in the Île-de-France region. The objective is to encourage multi-modality and reduce the reliance on cars by creating a data product from a mobility-as-a-service (MaaS) application called Emmy. 

A key component of the use case involves integrating electric vehicle (EV) charging station data into the MaaS journey planner. Clémence Castell highlighted that an analysis confirmed EV uptake accelerates significantly when charging is available in combination with public transport. 

Looking ahead, the Instant System team sees a clear opportunity for synergy with the tourism data space: 

  • Smart charging with local experiences: Linking EV charging time to nearby touristic activities (restaurants, museums, shops), effectively turning a necessary delay into a valuable part of the traveller’s journey and boosting the local tourism economy. 
  • MaaS as a travel companion: Transforming the mobility app to allow tourists to search for experiences (e.g., “family-friendly attractions”) rather than just addresses, automatically calculating the optimal multi-modal travel route to promote public and soft mobility over car use. 

Subsequently, Jonathan Huffstutler, Marketing Director at  EONA-X, presented a DEPLOYTOUR pilot focusing on Meetings, Incentives, Congresses, and Events (MICE) tourism in the Paris area. 

The core challenge for the region is moving beyond simply attracting high numbers of visitors to attracting visitors who contribute to a higher economic impact while reducing the environmental footprint. France’s national objective has shifted from reaching 100 million visitors to achieving $100 billion euros in economic impact by 2030. 

Currently, strategies to drive MICE tourism are impeded by fragmented data, making it difficult to measure economic and environmental impact. Event organisers, venues, and Destination Management Organizations (DMOs) all hold separate pieces of valuable information. The goal of this DEPLOYTOUR pilot is to use the data space approach to harmonise and share this data, enabling stakeholders to: 

  • Gain a fresh, reliable understanding of the MICE segment’s true impact. 
  • Develop evidence-based policies and personalised services that can boost business and extend stays. 

The discussion emphasised the transformative potential of combining mobility and tourism data. By breaking silos and enhancing discoverability, data spaces can improve the travel experience, support sustainable mobility, and benefit both temporary visitors and local communities. Attendees concluded that while technical and governance challenges remain, the collaborative frameworks established by these projects are laying the foundation for a more connected, efficient, and data-driven European travel ecosystem.  

DEPLOYTOUR & deployEMDS Webinar on Tourism Data and Mobility

Thursday, 4 September 2025, 10:00-11:00 CEST | Online

Tourism and mobility are inseparable pillars of Europe’s economy and society. As destinations aims to become smarter, more sustainable, and more resilient, the ability to share and use data effectively across sectors is key.

On 4 September, deployEMDS will join forces with the European project DEPLOYTOUR for a joint webinar:

“DEPLOYTOUR Beyond Borders: Tourism Data & Mobility”

This session will explore how data spaces, data sharing frameworks, and digital solutions can bridge tourism and mobility, enabling better planning, seamless experiences for travellers, and stronger collaboration between stakeholders.

Through real-world examples and expert insights, the webinar will showcase how the mobility and tourism sectors can work together to unlock the full potential of data-driven innovation. Participants will discover how interoperable mobility systems and tourism data spaces contribute to more connected and efficient ecosystems across Europe.

Whether you work in mobility, transport, tourism, or digital innovation, this webinar will offer valuable perspectives and inspire cross-sector synergies.

Agenda:

10:00 – 10:10 | Welcome and Introduction

  • Opening remarks (pending confirmation from DG Move)
  • Overview of the webinar objectives and expected outcomes. General presentation of DEPLOYTOUR. Dolores Ordóñez, AnySolution

10:10 – 10:30 | Panel Presentation: Mobility Data Space and Tourism Data Space

  • 10:10 – 10:15 | DeployEMDS project overview – Morgan Siegel + Christopher Newman, ACATECH
    • Brief introductory presentation of the DeployEMDS project.
  • 10:15 – 10:30 | Use case presentations (Deploytour and DeployEMDS)– Clémence Castell (Instant Systems) and Jonathan Huffstutler (EONA-X)
    • Presentation of the Île-de-France use case on EV charging station data integration and potential touchpoints between MaaS and tourism.
    • Supporting the MICE industry.

10:30 – 10:50 | Roundtable Discussion: Collaborative Opportunities Between Deploytour & DeployEMDS

  • Best practices and successful use cases
  • Open discussion to exchange insights and ideas
  • Future cross-sector collaborations and synergies

10:50 – 11:00 | Closing Remarks and Next Steps

  • Summary of key takeaways
  • Opportunities for future collaborations within the data space ecosystem
  • Thank you and webinar closure