Factual is an international boutique consulting firm specialised in mobility. Factual offer a unique combination of strategic foresight consultancy, international cooperation through R&D projects, in-house incubation and piloting of new, disruptive mobility concepts. Factual’s expertise extends to strategic consulting, technology assessment, market analysis, and project management, all specialised for the rapidly evolving mobility sector. With these services, Factual’s clients can confidently navigate the dynamic landscape, seize emerging opportunities, and effectively address industry challenges. In the last 4 years Factual have been partners in 31 international R&D, multi-stakeholder projects advancing the state-of-the-art on a broad range of mobility-related topics -including MaaS-like offerings and new business models, data-driven mobility planning and management, CCAM, sustainable urban logistics strategies, Low Emission Zones, electric Bus Rapid Transit and other innovative public transport offerings, road safety, fostering cycling, etc.- spanning across more than 30 countries and more than 50 cities.

In deployEMDS, Factual will be leveraging its market expertise in mobility data spaces to explore transversal use cases across the various deployment pilots and coordinate the delivery of a comprehensive training programme related to the common European data space.